Blog
![Six Steps to Scaling Startup Culture](https://images.squarespace-cdn.com/content/v1/62f53cf782259c2dfb9f5a52/1670540455117-GB5BZD48R69WTOAS9YZB/1_KNBdHt6Kp3C9u88tumahaw.jpg)
Six Steps to Scaling Startup Culture
You’ve built something special. Here’s how to keep it that way as you grow.
![Let’s Do Something Exciting this Year. Let’s Change the World.](https://images.squarespace-cdn.com/content/v1/62f53cf782259c2dfb9f5a52/1665779198146-JKR4R2HQFPU48SLFNY9K/1_PGrkH5J7fYI9GdCJNmBXaw.jpg)
Let’s Do Something Exciting this Year. Let’s Change the World.
A blog for business leaders who want to live a more purpose-driven life.
![Creating Shared Value in Your Community](https://images.squarespace-cdn.com/content/v1/62f53cf782259c2dfb9f5a52/1665778557068-SGILJPDMOGEU9H5RPR3Q/0_6NuuN43YuN0jp0HS.jpg)
Creating Shared Value in Your Community
The people you hire, buy from, and do business with can make your company stronger in surprising ways.
![The Founder Should Be the Calm During the Storm](https://images.squarespace-cdn.com/content/v1/62f53cf782259c2dfb9f5a52/1665774034585-JPLEFVU3PX109ZJM6MWC/0_DJuJL6OrXD-YXsGg.jpg)
The Founder Should Be the Calm During the Storm
Emotions are a big part of life (and leadership). Knowing where yours come from and how they affect you can keep you high and dry.
![The Best Core Values I’ve Ever Seen (Video)](https://images.squarespace-cdn.com/content/v1/62f53cf782259c2dfb9f5a52/1665765787303-EOJ6203KSZLXWV293W9I/brett-jordan-lYW2El-YSCs-unsplash.jpg)
The Best Core Values I’ve Ever Seen (Video)
Vessel Health is building its brand on a set of inspired (and inspiring) principles.
![Beware the Squarespace(ification) of Entrepreneurship](https://images.squarespace-cdn.com/content/v1/62f53cf782259c2dfb9f5a52/1665755942917-RZQEN6DXZYCMCV5N2EW8/443523.jpg)
Beware the Squarespace(ification) of Entrepreneurship
You are more interesting than your brand. So why aren't you telling your story?
![4 Ways Founders Can Avoid the Money Trap](https://images.squarespace-cdn.com/content/v1/62f53cf782259c2dfb9f5a52/1665609338160-KHAONSZ7ITLGJ2VS0S7E/1_vpmBZ4ec0e0b1EMtj-FSFw.jpg)
4 Ways Founders Can Avoid the Money Trap
One investor's call to entrepreneurs to remember why they got into their change-the-world business in the first place.
![Founders Should Sell Authenticity over Discounts](https://images.squarespace-cdn.com/content/v1/62f53cf782259c2dfb9f5a52/1665670677496-RDR84761ZECIQS36ZNCR/Olson.png)
Founders Should Sell Authenticity over Discounts
Selling mainly price signals to would-be customers and investors that you don’t believe in your brand.
![Brands I Want to Meet at Expo](https://images.squarespace-cdn.com/content/v1/62f53cf782259c2dfb9f5a52/1664318996490-ZDCQUK5P5HF8W7BZ0IFC/1_tKxbTAziuBGB_isTNfp5Tg.jpg)
Brands I Want to Meet at Expo
This week, thousands of brands will exhibit at Expo West. I’m interested in brands with these three qualities.
![Startup Founders, Have You Found Your 1,000 True Fans?](https://images.squarespace-cdn.com/content/v1/62f53cf782259c2dfb9f5a52/1664318581801-0LJNO736BBJM63SLZGNA/1_pKyPK2uo_V7QglGDQBjxEQ.jpg)
Startup Founders, Have You Found Your 1,000 True Fans?
Kevin Kelly's original idea still applies to early stage CPG startups. Here's why.
![Are You Persona Non-Grata in Your Own Startup?](https://images.squarespace-cdn.com/content/v1/62f53cf782259c2dfb9f5a52/1663883446714-FFPNVJ4EI8L5CTYFUZBO/1_XtzaH-HMNvlZi-T1JNEBOA.jpg)
Are You Persona Non-Grata in Your Own Startup?
Our strengths are our weaknesses. Recognizing both sides is the beginning of context-first leadership.
![“What the F*#$ Are We Doing?”](https://images.squarespace-cdn.com/content/v1/62f53cf782259c2dfb9f5a52/1663882324523-ZBTNONL2KAIFSIGW1HAO/1_Jec3MoPeL76XIzGTjKfTWg.jpg)
“What the F*#$ Are We Doing?”
In these volatile times, remember that growth should be the result, not the purpose, of your startup.
![4 Ways Founders Can Learn to Keep It Real](https://images.squarespace-cdn.com/content/v1/62f53cf782259c2dfb9f5a52/1663798890431-QGCTKN7J5AARCPB0FSG8/1_dmcYqe_6zlyXSsEv-7fjfg.jpg)
4 Ways Founders Can Learn to Keep It Real
Mastering your own reality is a critical leadership tool and, thankfully, one that can be readily learned.
![Are You Being Courageous Enough with Your Social Impact?](https://images.squarespace-cdn.com/content/v1/62f53cf782259c2dfb9f5a52/1663798618772-YZEXAFDTEECCU7E7OB5H/1_YaXxMA0BEv26norAGdDx-g.jpg)
Are You Being Courageous Enough with Your Social Impact?
These companies show you simple ways to close the gap between your product and your purpose.
![Why the Future Belongs to Purpose-Driven Businesses (Video)](https://images.squarespace-cdn.com/content/v1/62f53cf782259c2dfb9f5a52/1665780988754-9URUDOE0R770EMBM9SUW/Screen%2BShot.jpeg)
Why the Future Belongs to Purpose-Driven Businesses (Video)
Conscious Brands Founder Rob Sinclair and I sit dow to talk all things purpose-driven business. A treat for me and I hope for you too.