Blog
![Optionality is Great for Entrepreneurs, Until It Isn’t](https://images.squarespace-cdn.com/content/v1/62f53cf782259c2dfb9f5a52/1665674777594-DGWEQ9HVK3DNBMF8FJPL/1_fc4D7D9urHFu0rbm8cpP2Q.jpg)
Optionality is Great for Entrepreneurs, Until It Isn’t
3 signs that tell you when it's time to focus on your real story.
![Hey Founder, Are You Taking the Simplest (and Least Expensive) Path to Growth?](https://images.squarespace-cdn.com/content/v1/62f53cf782259c2dfb9f5a52/1665672181277-IVGYVTSMD9IJ0YL8BIG8/1_0eFmXDPOetyMIkmtv1kUeg.jpg)
Hey Founder, Are You Taking the Simplest (and Least Expensive) Path to Growth?
Founders and entrepreneurs should consider taking the simplest and least expensive path to growth.
![CPG 3.0 Gives Small Brands Big Opportunities to Grow](https://images.squarespace-cdn.com/content/v1/62f53cf782259c2dfb9f5a52/1665611110860-HBJY6LNUG5XHKVGD4ETD/1_GTpxP0QlF-WSLMsF_Z-mtg.jpg)
CPG 3.0 Gives Small Brands Big Opportunities to Grow
The closer entrepreneurs can get to their customer, the more value they can bring. Are you ready to opt in?
![4 Ways Founders Can Avoid the Money Trap](https://images.squarespace-cdn.com/content/v1/62f53cf782259c2dfb9f5a52/1665609338160-KHAONSZ7ITLGJ2VS0S7E/1_vpmBZ4ec0e0b1EMtj-FSFw.jpg)
4 Ways Founders Can Avoid the Money Trap
One investor's call to entrepreneurs to remember why they got into their change-the-world business in the first place.
![Founders Should Sell Authenticity over Discounts](https://images.squarespace-cdn.com/content/v1/62f53cf782259c2dfb9f5a52/1665670677496-RDR84761ZECIQS36ZNCR/Olson.png)
Founders Should Sell Authenticity over Discounts
Selling mainly price signals to would-be customers and investors that you don’t believe in your brand.
![Brands I Want to Meet at Expo](https://images.squarespace-cdn.com/content/v1/62f53cf782259c2dfb9f5a52/1664318996490-ZDCQUK5P5HF8W7BZ0IFC/1_tKxbTAziuBGB_isTNfp5Tg.jpg)
Brands I Want to Meet at Expo
This week, thousands of brands will exhibit at Expo West. I’m interested in brands with these three qualities.
![Startup Founders, Have You Found Your 1,000 True Fans?](https://images.squarespace-cdn.com/content/v1/62f53cf782259c2dfb9f5a52/1664318581801-0LJNO736BBJM63SLZGNA/1_pKyPK2uo_V7QglGDQBjxEQ.jpg)
Startup Founders, Have You Found Your 1,000 True Fans?
Kevin Kelly's original idea still applies to early stage CPG startups. Here's why.
![“What the F*#$ Are We Doing?”](https://images.squarespace-cdn.com/content/v1/62f53cf782259c2dfb9f5a52/1663882324523-ZBTNONL2KAIFSIGW1HAO/1_Jec3MoPeL76XIzGTjKfTWg.jpg)
“What the F*#$ Are We Doing?”
In these volatile times, remember that growth should be the result, not the purpose, of your startup.
![How To Shift from a Raise-to-Raise to a Profitable Growth Mindset](https://images.squarespace-cdn.com/content/v1/62f53cf782259c2dfb9f5a52/1663799625396-HELVJZ1M8W8WBHTAZZD2/1_4tgXDpaKshakVR1IQRtM3Q.jpg)
How To Shift from a Raise-to-Raise to a Profitable Growth Mindset
The economy is shifting the financial terrain beneath our feet. Founders should be asking themselves, “How can I find solid footing?”
![4 Ways for Founders to Beat the Down Market Doldrums](https://images.squarespace-cdn.com/content/v1/62f53cf782259c2dfb9f5a52/1663712939273-XFJSGAORXD5J9NASL6SZ/1_yK4u4r3C3lZ6JOwUQSdIqA.jpg)
4 Ways for Founders to Beat the Down Market Doldrums
The key lies in grounding yourself in your purpose and putting your energy into thoughts and actions you can control.
![Are You Being Courageous Enough with Your Social Impact?](https://images.squarespace-cdn.com/content/v1/62f53cf782259c2dfb9f5a52/1663798618772-YZEXAFDTEECCU7E7OB5H/1_YaXxMA0BEv26norAGdDx-g.jpg)
Are You Being Courageous Enough with Your Social Impact?
These companies show you simple ways to close the gap between your product and your purpose.
![Founders Must Balance Objectives and Resources](https://images.squarespace-cdn.com/content/v1/62f53cf782259c2dfb9f5a52/1664282269971-TQ6DYCSTCRRCMHPLIK0Z/aziz-acharki-U3C79SeHa7k-unsplash.jpg)
Founders Must Balance Objectives and Resources
Before you blame your team for your business’s slow execution, revisit these strategic mapping.
![Why the Future Belongs to Purpose-Driven Businesses (Video)](https://images.squarespace-cdn.com/content/v1/62f53cf782259c2dfb9f5a52/1665780988754-9URUDOE0R770EMBM9SUW/Screen%2BShot.jpeg)
Why the Future Belongs to Purpose-Driven Businesses (Video)
Conscious Brands Founder Rob Sinclair and I sit dow to talk all things purpose-driven business. A treat for me and I hope for you too.